Whether you already had a Google Ads account or have just set one up from scratch, the first screen you will see when you access the Keyword Planner presents you with the two available starting points:īefore you even begin to learn how to use these paths through the Keyword Planner tool, you need to know and understand what each of these does, as well as how and when they are useful. Step-by-Step: How to Use Google Keyword Planner Simply head straight to the tool, log in if you haven’t already done so, and you will be ready to start finding keyword opportunities. If you are already running Google Ads, you won’t need to worry about creating a Google account or going through the steps to access the Keyword Planner tool. ![]() You are now ready to use the Keyword Planner and learn how to get the most from the tool.Īccessing Keyword Planner when you are running Google Ads: At the top of your screen, you should see a ‘Tools & Settings’ Icon.Ĭlicking this will reveal the tools and settings menu, on which you will see the ‘Keyword Planner’ item under the ‘Planning’ column. ![]() You will be taken to an empty ‘campaign overview’ page. You won’t be asked to enter any billing details, so go ahead and ‘submit’. You will just need to confirm your business information: Once you have clicked this, you are almost there. You should then be asked, ‘What's your main advertising goal?’ See the small print at the bottom of your screen? Go ahead and ‘ Switch to Expert Mode’ to bypass having to set any advertising goals.Īt the bottom, on the right, you will see an option to ‘ Create an account without a campaign.’ If you have just signed up to a Google account or don’t run Google Ads, you will be asked to sign up for an Ads account when you try to access the tool:Ĭlick on the ‘New Google Ads Account’. Once you are logged in, you will want to head straight over to the Keyword Planner tool. If you don't have one, you can sign up for free here. How to Access Keyword PlannerĪll you need to access and use the tool is a Google account. That said, the deeper you go into the tool, the more value you will get from it.īut don’t let that stop you from getting started it is easy to get to grips with it and in just minutes you will start to understand the way in which your audience is using Google to find businesses just like yours. If you need to find the right keywords for your business, it is a great place to start. It is a great way to discover and analyze keywords to target in your campaigns, understand how searches across keywords have changed over time, see suggested bid estimates to help plan your Google Ads budget and more. Once known as the Google Keyword Tool, Keyword Planner is a tool that every search marketer needs to familiarize themselves with and get to know inside out. We will even walk you through the different ways to use the tool, depending on whether you are using it to steer your SEO strategy or to build out the foundations of your PPC campaign. Here, we will share everything you need to know about the tool, including how you can get started, how to analyze the data to use in your campaigns, and even a couple of hacks to help you work around some of the common frustrations users have with it. ![]() ![]() The good news is that keyword research doesn’t need to be a daunting task, and one of the best places to start to gain an insight into the search terms you need to be optimizing for (or bidding on) is the Google Keyword Planner a free tool which should sit at the core of your SEO or PPC toolset.Īnd while it is by no means the only best keyword research tool out there, it is a great starting point. If you don’t know how searchers are looking for the products you sell, the services you offer, or the information and expertise which you are sharing, you are working blind. After all, to drive increased traffic from Google, or to run a profitable Google Ads campaign, you need to know what your audience is searching for and base your growth strategy around this. Solid keyword research underpins every successful SEO and PPC strategy.
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